Mothers, Daughters, Sisters, Fans

This unique MUNDIAL x Ladbrokes series focussed on the often overlooked stories of clubs’ female fanbases.

The focus on female fans opened up the narrative, moving fandom away from simply “dads and lads”, and more in line with the equal values that football aspires to. We meet the women supporters of their partner teams to find out what it means to be a woman and a football fan.

The response was amazing - a huge organic reach, as well as notices from fans of the featured clubs, their rivals, and many sports industry figures. As of June 2019, the series has been watched in excess of 750,000 times on Twitter and Facebook.